MERGE Branding

MERGE is a high-end young cosmetic brand. The brand uses simplistic and clean visual language through out the design, the main target audiences are the younger generations who love their lives and have elegant living styles. The brand currently has two branch lines, The Parfum Series line focus more on a clean, fresh and comfy feeling on the design, by applying color gradient as the main visual language on the design to express the products are soft and harmless to the skin. The MERGE MEN line focus more on a dark, cool, low-key feeling through out the design, by applying the black on black design as the main visual of the products to express the products are high-end and mysterious.